Our different, but refreshing work ethic has achieved good results for successful and new companies. See how our passion for living, breathing design can transform your website from serving as a mere web-presence to a business tool and how our approach to branding can visually depict exactly who you are and how you approach business. From strategy to birth, allow us to help make sense of all your design needs.

Brand Design

Your logo (visual & font), tagline (slogan/definition statement), colour scheme and words (copy and tone of voice) is referred to as your corporate identity. Corporate identity is one of the key factors in branding. It forms part of the foundation of brand identity. You might do great business or be great at selling with words, but what about when you are not around? Who, or should I say what is communicating on your behalf?

We design Logos that represents you, but more importantly, that is appropriate to your business, easy to remember, very simplistic and connects your customer to your company.

It’s common sense to spend time on your logo – it’s the first thing that people see; it’s the look of your company; and it’s going to reflect what you do.
Martin Christie – Alchemist

dichotomy-design-services-brand

Logo Design

Your logo (visual & font), tagline (slogan/definition statement), colour scheme and words (copy and tone of voice) is referred to as your corporate identity. Corporate identity is one of the key factors in branding. It forms part of the foundation of brand identity. You might do great business or be great at selling with words, but what about when you are not around? Who, or should I say what is communicating on your behalf?

We design Logos that represents you, but more importantly, that is appropriate to your business, easy to remember, very simplistic and connects your customer to your company.

It’s common sense to spend time on your logo – it’s the first thing that people see; it’s the look of your company; and it’s going to reflect what you do.
Martin Christie – Alchemist

dichotomy-design-services-logo

Web Design

Web design does not refer to your website. Your website is one of the elements implemented on the web to advertise your business. Digital stationary such as e-mail signatures, social media pages, blogs and online shops all use the web as platform. We are well versed in all of the above and we build responsive websites. This means that no matter what device your customers use (desktop/laptop computer, tablet or phone), they will be able to view your website and other online marketing material.

We love WordPress, and so should you. With this amazing CMS (Content Management System), you can log in where ever you are and edit your content on the go. Being able to construct a sequential wire-frame, for functionality and structured information, forms part of building a successful website. Software such as WordPress allows for websites to be easily maintained and accessible to the owner, not only the designer/developer.

There is beauty when something works and it works intuitively.
Jonathan Ive – Apple

dichotomy-design-services-web

Graphic Design

You want to advertise your product or service. Through good advice/consultation the medium (how and where) is decided. Based on the chosen desired effect, the plan will now visually take shape based on your new or existing corporate identity. After the ‘look and feel’ of your campaign has been established, it is implemented across all determined mediums, be it print (for example stationary and magazines) or digital (for example web and presentations).

When it comes to print design, your business card will most probably be the first physical contact someone will have with your company. The texture, colour, shape and structuring of your details says a lot about you and your business. Based on these seemingly small things a person will decide to either keep it or throw it away.

When I see a white piece of paper, I feel I’ve got to draw. And drawing, for me, is the beginning of everything.
Ellsworth Kelly

dichotomy-design-services-graphic

Do you require any of these services?

Contact us for a quote